Saturday, January 06, 2007

How To Evaluate A Fitness Gadget!

Author: Nitin Chhoda

How To Evaluate A Fitness Gadget!

It's a billion dollar industry, and growing exponentially.
An astounding number of gadgets out there, and associated
infomercials claim to transform your pudgy abs into
washboard abs with "virtually no effort on your part."
Unfortunately, the only thing that they're likely to do is
reduce is the balance in your checking account, not your
scale.

The truth is, everything looks better on TV, but you have
no way of judging the quality of a machine or gadget. When
you watch exercise equipment ads on TV, keep in mind the
following tips:

1. If the advertisement claims that you can tone up while
lying in bed reading a book, watching TV or on the phone,
please pass it up. This is the catch phrase used by
advertisers to sell to unsuspecting customers.

2. Beware of the phrase "guaranteed or your money back."
Always look for the fine print. The manufacturers may
promise that you'll lose 10 pounds in 3 weeks, if you
follow the program. Incidentally, the program generally
involves a low-fat diet and a more vigorous exercise
program.

3. Be cautious of hard sell phrases like "three easy
payments." One gadget claims to cost "Not $80! Not $60!"
but "just 3 easy payments of $14.95." When you add the
shipping & handling, and it costs $54.95.

4. Don't be impressed by expert endorsements. This is the
oldest trick in the book. It's a sign of money behind
marketing, not the quality of the product.

5. Don't pull out your credit card just because a product
is not sold in stores. Matter of fact, most of these
gadgets are found on store shelves, or will appear in a few
weeks. The product is most generally less expensive at the
store and you can have the option to test the product to
see if you like it.

6. It's no big deal if a product "awarded a U.S. Patent."
You could patent a dumbbell for animals if you had the
right design. To get a US patent, you need an original
idea, not necessarily a good one.

7. Don't believe in a tool that will enable you to build
strength and lose fat simultaneously. Building muscle and
losing weight are 2 separate fitness goals and require
different approaches.

8. Don't be impressed persuaded by scientific terms.
Product manufacturers like to use fancy phrases, many of
which are not accepted by the medical community.

9. Don't believe that some new contraption is better than
free weights or machines. One manufacturer claims that
"with free weights or machines, getting the right form is
impossible," but with its revolutionary new gadgets,
"there's no way to use the gadget improperly."

10. Don't shop when you are desperate, hungry or tired. You
are more likely to be 'taken in' by false advertising. Shop
when you are feeling your best, so you can make the right
decision without being affected by the hype.

----------------------------------------------------
For more information, and to download free exercise
routines, diet plans and fitness ebooks, please visit
http://www.best-weight-loss-programs.net/ . For free
exercise and diet plans for women, please visit
http://www.toningforwomen.com/ . To train with Nitin Chhoda
for a low monthly fee, visit
http://www.phonefitnesstrainer.com/

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